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Судалгааны арга зүй

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Бид олон улсад түгээмэл ашигладаг арга, аргачлалуудыг ашиглахаас гадна Монгол хэрэглэгчийн зан төлөв, тухайн төслийн хүрээ, зорилгод нийцсэн судалгааны шинэлэг аргачлалуудыг боловсруулан ашигладаг.

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Тоон судалгааны аргачлалууд

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CATI: Судалгааны программ ашиглан телефон утсаар судалгаа авах (computer assisted telephone interview)

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CAPI: Судалгааны программ ашиглан таблетаар судалгаа авах (computer assisted personal interview)

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CAWI: Онлайнаар судалгааны платформ ашиглан судалгаа авах (computer assisted web interview)

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CLT: Тухайн байршлыг сонгон судалгааны баг газар дээр нь ажиллах (central location test)

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F2F: Ганцаарчилсан ярилцлага (face to face)

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DD: Айл өрхөөр зочилж судалгаа авах (door to door)

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Чанарын судалгааны аргачлалууд

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FGI: Зорилтот бүлгийн оролцогчидтой хийх дугуй ширээний ярилцлага (focus group interview)

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IDI: Биечлэн уулзаж нүүр тулсан ярилцлага хийх (in depth interview)

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ВТ: Бүтээгдэхүүн, үйлчилгээний концепт тест хийх (амт, үнэр, харагдах байдал, дизайн, сав баглаа боодол гэх мэт), ижил төрлийн бүтээгдэхүүнүүдтэй харьцуулалт хийх (blind testing)

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OS: Хэрэглэгчдийн худалдан авах шийдвэр гаргалт, үйл ажиллагааны процесс тодорхойлох гэх мэт түхайн байршил дээр ажиглалт судалга хийх (observation survey)

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MSS: Худалдан авагч, үйлчлүүлэгчийн дүрээр борлуулалт үйлчилгээ үзүүлэх чанар стандартыг хэмжих (mystery shopping survey)

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transform_type=”regular” transform_scale_x=”1″ transform_scale_y=”1″ transform_translate_x=”0″ transform_translate_y=”0″ transform_rotate=”0″ transform_skew_x=”0″ transform_skew_y=”0″ transform_scale_x_hover=”1″ transform_scale_y_hover=”1″ transform_translate_x_hover=”0″ transform_translate_y_hover=”0″ transform_rotate_hover=”0″ transform_skew_x_hover=”0″ transform_skew_y_hover=”0″ animation_direction=”left” animation_speed=”0.3″ margin_bottom=”0px” last=”true” border_position=”all” first=”true” min_height=”” link=””][fusion_title title_type=”text” loop_animation=”once” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”center” size=”2″ text_shadow=”no” text_shadow_blur=”0″ gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”20px”]Түгээмэл судалгааны төрлүүд[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_bottom=”60px” content_alignment=”center”]

Бизнесийн салбарт хамгийн түгээмэл хийгдсэн дараах судалгааны төрлүүдийг манай мэргэжлийн хамт олон тасралтгүй хийж гүйцэтгэж байна.

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Биечилсэн ярилцлага судалгаа

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border_position=”all” padding_bottom_small=”80px” padding_left=”60px” transform_hover_element=”parent” first=”false” min_height=”” link=””][fusion_title title_type=”text” loop_animation=”once” rotation_effect=”bounceIn” display_time=”1200″ highlight_effect=”circle” highlight_width=”9″ highlight_top_margin=”0″ title_link=”off” link_target=”_self” content_align=”left” size=”3″ text_shadow=”no” text_shadow_blur=”0″ gradient_font=”no” gradient_start_position=”0″ gradient_end_position=”100″ gradient_type=”linear” radial_direction=”center center” linear_angle=”180″ style_type=”default” animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”0px”]Фокус групп ярилцлага[/fusion_title][fusion_text animation_direction=”left” animation_speed=”0.3″ hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” margin_top=”10px” margin_bottom=”0px”]

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Олон төрлийн Апп болон дижитал сувгуудаар дамжуулан хэрэглэгчдийн судалгааг богино хугацаанд үр бүтээмжтэй, зардал багатай зохион байгуулах аргачлал бүхий тренд судалгаа юм.

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